Andrew joins me today to share his advice on marketing strategies. We cover his background, and Andrew explains what drove him to become a physical therapist, and how he founded Superior Physical Therapy. Andrew describes how telling a personal story helps him connect with his patients and clients. He also discusses his philosophy on marketing and advertising, and how Superior Physical Therapy adapted to the pandemic.
“Shine the light on patients and clients in your marketing message. Enter the conversation clients are already having with themselves, then prove that your product is the solution.” – Andrew Gorecki
This week on Traversing Entrepreneurship
- The origin of Superior Physical Therapy and how Andrew grew the company
- The importance of specializing and qualifying clients
- What drove Andrew to become a physical therapist
- How telling his personal story helps Andrew connect with his patients
- The five conditions that make the most out of spending in healthcare
- Why people don’t exercise and Superior Physical Therapy’s mission statement
- How Andrew markets the Superior Physical Therapy story
- Andrew’s marketing principle and how he became passionate about marketing
- How many of Andrew’s patients come from referrals
- Financial struggles and other challenges Andrew faces in running and maintaining SuperiorPhysical Therapy
- How COVID-19 impacted Superior Physical Therapy and the way they do business
Resources Mentioned
- Book: Traction: Get a Grip on your Business by Gino Wickman
Our Favorite Quotes
“The Pillar of success in every business is being able to define who you are.” – Derek Dall’Olmo
“Simplify your business. Find out what you like, what you’er good at, then let other people do the other things.” – Andrew Gorecki
“To be an expert in your trade, you have to be somewhat specialized.” – Derek Dall’Olmo
Connect with Andrew Gorecki
About TreMonte Tax Solutions and Traversing Entrepreneurship Podcast
Traversing Entrepreneurship is a show for and about business owners in Traverse City, Michigan and beyond. In each episode, host Derek Dall’Olmo sits down with local business owners and the professionals who serve them to talk about business building, life, money, taxes, family — and all the ups and downs that come with doing something different. Join us to hear their stories and lessons learned — and to get inspired about what might be possible in your own business.
Derek Dall’Olmo is the founder of TreMonte Tax Solutions, a tax planning firm that serves business owners and entrepreneurs. This show is for informational purposes only and should not be relied upon for investment decisions.
Email Derek Dall’Olmo at derek@tremontefinancial.com with questions, comments, and to schedule a one-on-one conversation, and follow him on Facebook and LinkedIn.
Subscribe:
Apple Podcast | Google Podcasts | Amazon Podcasts | Stitcher | Spotify | Deezer | TuneIn
If you enjoy the show, please leave a review on iTunes to help others discover the podcast.