John Smiddy is the founder and a managing partner of LeadPlan Marketing, a firm dedicated to guiding clients toward business success by helping them reach a larger audience. As a marketing consultant, John has helped market and scale over 200 companies in various industries over the past decade. He is the author of STOP Guessing, START Marketing and the creator of the 5 Pillars of Sales Conversions formula at LeadPlan Marketing. He is also the host of The Marketing Fundamentals Podcast and founder of NutraMarketers.
John joins us today to share his passion for marketing and outline LeadPlan Marketing’s P5 Marketing Strategy. He differentiates marketing from strategy and reveals common misconceptions about them. He describes the customer’s journey and why businesses need to put themselves in the minds of their target customers. He reveals the quickest way to lose money in marketing. John also explains why podcasts and books are powerful assets to build credibility and trust and highlights why doing a pre-launch is a powerful way to turn leads into customers.
“Most businesses don’t have marketing plans. Be intentional, plan out your marketing, and stick to it.” – John Smiddy
This week on Traversing Entrepreneurship:
- Common misconceptions about and struggles with marketing
- The four P’s of marketing
- Strategies for calls-to-action and understanding the traditional buyer’s journey
- Using effective keywords on ads to attract traffic to your website
- Common mistakes and weak points of businesses when it comes to marketing and advertising
- The important role of KPIs and plans in marketing
- LeadPlan Marketing’s five pillars of marketing and marketing plans
- Building a connection with your target customers and creating a web landing page
- The art of brand scripting
- Selecting assets to build trust with customers and running retargeting ads
- Mapping out value ladders and limited time offers
- Using email lists as marketing tools
- Turning customers into advocates for your business
- Leveraging social media for marketing
Our Favorite Quotes:
“Advertising is like putting the cart before the horse—you have to first come up with product, pricing, and placement.” – Derek Dall’Olmo
“Ordering is a skill a lot of people don’t have.” – Melissa Niedzielski
“It’s important to get your brand strategy in line before you get your marketing in line.” – John Smiddy
Connect with John Smiddy :
About TreMonte and Traversing Entrepreneurship Podcast
Traversing Entrepreneurship is a show for and about business owners in Traverse City, Michigan and beyond. In each episode, co-hosts Derek Dall’Olmo and Melissa Niedzielski sit down with local business owners and the professionals who serve them to talk about business building, life, money, taxes, family — and all the ups and downs that come with doing something different. Join us to hear their stories and lessons learned — and to get inspired about what might be possible in your own business.
Derek and Melissa work together at TreMonte Financial Consultants, LLC and TreMonte TreMonte Tax Solutions, LLC (together referred to as “TreMonte”). TreMonte works with business owners and entrepreneurs to develop a proactive tax strategy that maximizes after-tax profits. It is TreMonte’s goal to bridge the gap between Financial Advisors and Accountants by serving as CFO to their clients.
This show is for informational purposes only and should not be viewed as personalized financial, investment, tax, or legal advice. You should always consult an attorney or tax professional regarding your specific legal or tax situation.
Please email Derek Dall’Olmo at derek@tremontefinancial.com with questions and comments or to schedule a one-on-one conversation.
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