Jacob Kaberle is the owner of Burritt’s Fresh Markets, the premiere specialty meat market in Traverse City, Michigan. Jake spent several years serving in managerial roles for several businesses, including Boone’s Long Lake Inn, where he worked for over 15 years. In 2012, he launched his own IT support company, Kaberle Consulting, where he helped individuals and businesses find solutions to their most simple and complex technology challenges, including Windows and Apple support, Smart TV integration, and developing cloud-based and local support backups. Jake graduated from Michigan State University and currently serves on the Board of North Manitou Light Keepers in addition to his responsibilities at Burritt’s.

Jake joins us today to discuss the importance of taking care of your employees and their wellbeing. He shares his background and what led him to becoming the owner of a fresh market business after starting his own IT company. He reveals his secret to merchandising and improving visual display of products. He outlines the challenges he faces in the wake of the COVID-19 pandemic. He also underscores the value of connecting with your passion as a business owner and reveals his goals as an employer.

“The secret to running a business is a good management team that understand the dynamics of the business and knows how to make it work.” – Jake Kaberle

 

This week on Traversing Entrepreneurship

  • Jake’s background and how he pivoted from starting an IT support company to owning Burritt’s Fresh Markets
  • His source of passion as a business owner
  • The importance of merchandising and maintaining an attractive visual display of products
  • How Jake and the Burritt’s Fresh Markets team ensures the quality of their products
  • Tips and tricks to improve visual display
  • Overcoming labor challenges, supply chain issues, and other business struggles
  • How the COVID19 pandemic has impacted Burritt’s Fresh Markets
  • Changes in meat prices and making adjustments to what Burritt’s charges its customers
  • Managing and juggling different aspects of a business
  • The nature of customer service and Jake’s goal as an employer

Our Favorite Quotes

“Owning and growing a business is tough business. But in every story, in every struggle, and in every business, you must have a passion to succeed.” – Derek Dall’Olmo

“Take care of your people and your products, and your bottom line will take care of itself.” – Jake Kaberle

“Treat others how you want to be treated.” – Derek Dall’Olmo

 

Connect with Jake Kaberle

About TreMonte Tax Solutions and Traversing Entrepreneurship Podcast

Traversing Entrepreneurship is a show for and about business owners in Traverse City, Michigan and beyond. In each episode, host Derek Dall’Olmo sits down with local business owners and the professionals who serve them to talk about business building, life, money, taxes, family — and all the ups and downs that come with doing something different. Join us to hear their stories and lessons learned — and to get inspired about what might be possible in your own business.  

Derek Dall’Olmo is the founder of TreMonte Tax Solutions, a tax planning firm that serves business owners and entrepreneurs. This show is for informational purposes only and should not be relied upon for investment decisions. 

Email Derek Dall’Olmo at derek@tremontefinancial.com with questions, comments, and to schedule a one-on-one conversation, and follow him on Facebook and LinkedIn

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